Newsletter # 3
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June 21, 2010 - Real vs. Synthetic Leather / Car Tissue Holder

Hello everyone,

Today, I'd like to give you an idea about something you might be wondering about: what’s the difference between genuine and synthetic leather and how can we differentiate them?

Genuine or real Leather is the material resulting in the tanning of animal hide or skin. Tanning is the process that changes animal skin from its raw state to its final colored ready-to-manufacture state by adding chemicals and colors. Genuine leather is very durable, will last a lifetime, able to withstand heat and cold, and costs in general a lot more than synthetic leather.

Bonded leather is leather made by grinding up left-over leather pieces, pressing them together and "bonding" them with a bonding agent and dyes to create a new very uniformly leather. Sometimes called reconstituted leather, it is a cheaper alternative to genuine leather, but it’s not like the real thing.

PU or Synthetic Leather is a man-made material that imitates the look and feel of genuine leather but in fact is not. PU is far less durable, cheaper in cost, and may not last long if used often. Synthetic leather is generally thinner than real leather in constitution and it is embossed with natural pores and grooves to give it the real leather impression. New technologies are using colored films to cover a rubbery surface, thus making it relatively cheaper and faster to follow the fast-changing fashion trends.


Differentiating leather is not easy. It needs a practiced eye and touch. But there are slight remarks you can take into account when choosing your product:

  1. Look: I like to compare genuine leather to our own skin, because in the end, it is skin, but that of animals. It is subjected to cold and sweat, to insect bites, to scratches and bruises, just like ours. It can leave marks and traces where there were injuries, whereas synthetic leather has a very regular uniform surface, with no scratches, no color or texture variations. Even when you see any texture variations on PU, check for the hair pores (those little microscopic dots). If you see they are dispersed at regular intervals, or if there aren’t any, then that’s not genuine leather.

  2. Touch: Close your eyes and search for FEEL. Genuine leather is alive in your fingers; it has a rich touch and feels full. Synthetic leather carries no feeling. It’s rigid to the touch and feels empty when bended.

  3. Scent: Don't be fooled!! Although genuine leather is known for its musky rich scent which is not present in synthetic leather, new technologies have come up with artificial scents used on synthetic leather to imitate the real one.

  4. Trust: Trust is very important in any buying / selling process. As much as a consumer tries to educate him/herself, every business has got its tricks. You have to place a certain amount of trust in the seller when you think you can.


My advice to you is that no matter what you decide to buy, know that products can be beautiful in all materials. Don't be fooled by misleading sellers. Know what you’re paying for and stay informed as much as possible in all decisions you make.

On another note, did I mention how I keep losing my tissue box in the car??

It keeps jumping from the back seat to the front seat…back again when I give someone a lift! It just disappears when I need it the most; can’t reach for it when I’m driving and I surely don’t feel like getting out of the car and putting it back near me again - that’s if I remember where I threw it in the first place… Sounds familiar??

Check out our new tissue holder for the car, available in many colors to go with your interior. Easy to hang on the visor with a clip and easier to use by just pulling your visor up and down.





Why don’t you try it and give us your feedback? I’m sure it will make a difference. And by the way, if anyone asks you where you got it from, don’t forget to mention at www.goldencrownco.com ;)

See you next time!



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