Newsletter # 7
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October 28, 2010 - The true value of production

Hello everyone,

Many times during my meetings, I come across people who have absolutely no idea about industry in general, and production processes in particular. I don't blame them really; after all it is the duty of the government and schools to give us notions about the world around us. But it won't hurt to know a bit how things work. Many clients of mine actually think that components of the leather goods we produce are put together in some barrel (leather, thread, and other ingredients), a button is pressed and after a count of 3 (or 5 if we're too generous), the product will appear out of nowhere. Flash news: it doesn't work like this!

In this mini-article I'd like to give you a brief and simplistic overview of how things have changed over the years and more importantly and unfortunately, how people’s views and impressions of the industry have changed negatively too.

It takes a lot of know-how, experience, concentration, and precision to come up with any kind of well-made product. Like every successful endeavor you want to realize in your life, you need to put your heart and mind to it. Thus, the product would reflect the Spirit of the creator.

Unfortunately with the idea of “mass” scattered all around us, be it in clothes, cars, electrical appliances, electronics, and even food, the idea of the Spirit seems to elude a lot of people, mainly the new generation. Only a handful of consumers still know what they want in a product and go through too much trouble to find it. It’s starting to feel like the quest for the Holy Grail.

Major brands have ridden the wave of the Far East and they, themselves, do not deny the fact that the quality of their products has suffered to some extent. Very rare are those who have stood against the war of prices and the rage of mass production.

To those of you who still believe in appreciation of quality and the Spirit of the creator, we dedicate to you our site. Straight from warm loving hands where every product is thoroughly thought of in terms of usefulness, endurance, and beauty to…you, to whom value and quality would always remain well-appreciated despite the changes of time.

See you next time!

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